If your products or services give people what they want, your satisfied customers are usually happy to say so. Their willingness to help you can be a powerful way to promote your business! Studies have shown that 77% of people who view a testimonial video about a product or service say it motivated them to make a purchase.
Why Use Video Testimonials?
Video testimonials have a great impact because they show how your business has helped other real people. They enable you to create a stronger emotional connection with your audience, which can go a long way to show viewers how they too can benefit from your product or service.
Typically, video testimonials can:
- Help customers better visualize how a product or service works
- Enable viewers to understand an actual customer’s story
- Illustrate the impact your product or service had on the customer
- Provide an extra impetus to buy
- Show why customers support you and your business rather than someone else’s
How To Use Video Testimonials
Video testimonials can and should be used on all your social media platforms. Websites clearly benefit from the presence of videos, as the average time spent on those without videos is only about 15 seconds. Add video, and time spent on the site jumps to just over three minutes!
Start by always asking your happy customers to create testimonials. In fact, you can combine those requests with related giveaways to increase the number of video testimonials you receive. (See our blog post about setting up social media giveaways here.) Consider taking your customers’s videos up a notch by hosting a contest for the best, most creative, or most thoughtful testimonials you receive within a given timeframe. Don’t hesitate to create a few ground rules – for instance, videos should be limited in length to under two or three minutes, depending a bit on the nature of your product or service. Remember, the easier you make the process, the more likely you are to get lots of testimonials. Remember to state clearly that all videos submitted will be used to promote your business on your website and social media. Ask customers to keep that in mind, so they don’t include more identifying information than they’re comfortable with.
While you can certainly place all video testimonials on one page on your website, don’t be afraid to try them in different places, such as on your blog or services pages, for a different impact.
Videos and SEO
Pages with videos are 53 times more likely to rank higher on search engines. Adding video testimonials to your home page can increase your conversion rate by up to 80%. One study even found that a single video testimonial on the checkout page increased sales by 32%!
Testimonial videos have the potential to reach a large number of people in a short period of time. If you highlight those with graphics or other emphases – or just those that are particularly well-done – you might end up with a viral success. That’s a lot of free advertising!
If you’d like some guidance on getting video testimonials from your customers, just ask us at Pegasus! We’re always happy to help you get started.
