Awesome Website Design in Columbus, OH

Why Isn’t Your Website Getting You More Customers For Your Business in Columbus, OH?

What's Wrong With Your Website Design?

  • Does your website design look outdated?
  • Is your website design too complicated or confusing?
  • Is your website design difficult to navigate?
  • Does your website design have the information your visitors are looking for?
  • Are your Call to Actions clear and direct?

Are You Looking for the Best Website Design Company?

At Pegasus Online, we create beautiful, modern websites for your business that converts visitors to your website into customers. There are lots of companies out there who can create beautiful websites, but they don’t understand marketing. We are marketing experts and we can drive traffic to your site using various digital marketing strategies.

Discover Your Website’s Strengths and Weaknesses

Get a complete overview of your website performance and online presence in minutes including: Website Design, Search Rankings, Local Listings, Reviews, Website SEO & Social Media.

Frequently Asked Questions About Website Design in Columbus, OH

Q

What Is Website Design?

A

Website design refers to the user experience aspects of a website on the Internet. Web design for desktop computers is the most common, but our experienced web designers at Pegasus Online know that over half of Internet users are on mobile devices, so any good website design has to be mobile-friendly.

Website design includes the appearance, layout (how information is structured), content, colors, fonts, and images of a website. When a potential customer views your website for the first time, you have about three seconds to capture their attention or they’ll choose another website. If your website design doesn’t make clear your business’s purpose and draw them in, you’re losing out on potential business.

Q

What Is The Best Way To Design a Website?

A
A great website design for your business is:
  • addresses the visitor’s problems and offers them solutions
  • moves visitors to contact you or take another action to become a patient
  • directs visitors to view content in a specific order to maximize interest and comprehension
  • is designed to target appropriate customers for your business
  • is visually appealing and is branded for your business
  • easy to read and understand
Q

Why Does Website Design Matter?

A

If your Business doesn’t have a website, has an outdated website, or the website doesn’t capture the attention of your visitors, you’re missing out on not only potential patients, but also recommendations from those patients to other potential patients. A good website design is specifically designed for your customer base and what they’re looking for from your business.

Over half of all Internet users are on mobile devices, and the vast majority of visitors look at businesses and their websites before making a decision to purchase a product or service. An excellent website design is highly optimized for mobile users, and is designed to drive customers directly to your Business.

Content is another very important piece of website design. The content on your website should include lots of keywords related to your business. This includes: the location in which your company does business (e.g. “Sacramento” or “Arizona”); keywords about your business (“lawyer,” “chiropractor,” or “toy store”); questions people might search (“what is website design?” or “when do I need a lawyer?”); and other words, phrases and questions potential customers might type into a search engine.

Q

How Will A Great Website Help My Business?

A

Pegasus Online’s SMART website design was created by digital marketing professionals to maximize website traffic, increase conversion rates, and get your website in the first page of search results. The vast majority of Internet users don’t make it to the second page of search results, so if you’re not on the first page of results, you’re losing potential patients.

Have a Question?

Contact our Expert Design Team Today

Q

How Do I Design a Website?

A

The real question is: should  you design a website? Large companies such as Wix, Weebly, SquareSpace, or Shopify all allow you to design your own website, but without Pegasus Online’s professional graphic designers and copywriters who are well-versed in digital marketing strategies, you’re missing out on potential patients. With us, there’s no need to worry about any aspect of website design. We handle it all for you! We also offer logo design and digital advertising packages, so we can help you with every facet of digital marketing.

The Hidden Cost of Do-It-Yourself Website Design Companies

Here are major drawbacks to choosing a DIY website design company.

Cost

  1. 1
    Companies like Squarespace and Shopify may seem inexpensive at first, but you could end up paying more than $20,000 in ten years just to keep your website alive. Plus, you’ll never actually own your company’s website! If you have an e-commerce part of your website, they will also take a percentage of all sales made through your website.
  2. 2
    At Pegasus Online, we have affordable fees, we never take a percentage of sales you make through our e-commerce stores, and you become the owner of your website once it's paid off.

You Have to Do Everything Yourself

  1. 1
    When you design your own website, it gets time-consuming — fast. You’ll have to learn how to use the company’s software, then figure out how to design the actual website. You will need to write all of the content on your site, and pay licensing fees for any images you use on the website. That’s a lot to take on for a business owner!
  2. 2
    At Pegasus Online, we have experienced graphic designers and copywriters who understand digital marketing strategies. Our graphic designers make beautiful websites that are designed to market your business, and our copywriters write effective copy that drives visitors from a search engine to your website and then convert them from visitors to customers. Licensing fees for images used are also included in your website package.

Your Website Template Will Be Generic

  1. 1
    If you go with a DIY website design company, you'll have website templates to choose from. Unfortunately, everyone and their mom uses the same templates, so there's nothing to make your website stand out from other businesses who chose a DIY website company. In this day and age, your business's website is a huge factor in your potential customers' decision making. Your website is the virtual face of your business. Most potential customers are going to research businesses online — likely using a smartphone — before making their decision about which business to choose. Since your business's website is likely the first interaction you'll have with potential customers, it's very important to make a good first impression.
  2. 2
    At Pegasus Online, we design your entire website from scratch. It's designed specifically for your business as well as what your website visitors are looking for. We've created websites for almost every type of business, so we know your customer base and how best to convert them into customers. Our websites are beautifully designed and will make a great first impression to visitors on your website. 

You’ll Never Actually Own Your Website

  1. 1
    Big DIY website design companies are considered the actual owners of your website. You won’t be able to switch hosting companies or own the rights to your intellectual property. You’re stuck paying them for the entire duration of your website’s lifetime. Stop paying and you'll lose all access to your website.
  2. 2
    Pegasus Online transfers ownership of your website to you as soon as the website is paid off. You'll have full admin access to your website and own all rights to your intellectual property.

Have a Question?

Contact our Expert Design Team Today

Q

Why Do We Use WordPress?

A

At Pegasus Online, we build websites using WordPress and WordPress plugins. WordPress is easy for visitors to use and Google loves WordPress sites more than any other platform, which means your website will be higher in the search rankings. There are lots of options for design, and its functionality is unparalleled.

Q

How Much Does Website Design Cost?

A

Wix offers free, barebones websites, but other companies like Shopify or Squarespace require monthly fees after a free trial. Unfortunately with these companies, you’re on your own to figure out not only how to use their software but also how to design a website, how to write concise, effective content, and you’ll have to license all of your own images. That gets expensive and time-consuming quickly.

With other website design companies, you never actually own your website. You’re stuck paying Shopify or Squarespace every month for as long as your business needs a website. If you need the website for ten years, you’ll end up paying them for ten years. With Pegasus Online, once your website is paid off, you become the owner of the site.

Q

What About E-Commerce Websites?

A

Shopify or other companies that offer e-commerce websites may seem like a good idea at first, but you’ll end up paying large amounts of money over the lifetime of your website. Not only will they charge you monthly subscription fees, but also take a percentage of all sales you make through the website. Plus, you’ll never actually be the owner of your website.

E-Commerce Websites By The Numbers

Pegasus Online offers a number of affordable website packages, and you won’t have to lift a finger. We also offer different payment plans to make it easy for businesses who are just getting started. 

Beware the “hidden” costs of using Shopify, Wix, Squarespace,  and other DIY website builders

Pegasus Online

10 Year Cost 
$2,730 - $6,160
What You Get
  • Copy Writing
  •  Website Design
  • Licensed Stock Images
  • Ownership of Your Site
  • You Receive All Funds From E-Commerce

Shopify

10 Year Cost
$9,480 – $35,880
What You Get
  • Copy Writing
  •  Website Design
  • Licensed Stock Images
  • No Ownership of Your Site Ever
  • Takes a Percentage of E-Commerce Funds

Wix

10 Year Cost
$3,240 – $5,880
What You Get
  • Copy Writing
  •  Website Design
  • Licensed Stock Images
  • No Ownership of Your Site Ever
  • Takes a Percentage of E-Commerce Funds

Squarespace

10 Year Cost
$3,120 – $6,480
What You Get
  • Copy Writing
  •  Website Design
  • Licensed Stock Images
  • No Ownership of Your Site Ever
  • Takes a Percentage of E-Commerce Funds

Website prices above reflect pricing for base packages.

We design a website specifically for your customers using your business’s branding and specific keywords which is designed to maximize traffic on your site and convert visitors to customers. We have professional website designers who are experienced in all aspects of website design, professional copywriters who are skilled at digital marketing, and we offer support for any issues you experience with your website.

Have a Question?

Contact our Expert Design Team Today

How Will We Design A Website For Your Business?

Step 1.   Discovery

We work with you to create a modern website with branding tailored to your company and needs, which leads to more website traffic and a higher conversion rate. In the Discovery step, we gather information about your company, brand colors, and the main purpose of your website.

What We Can Do:

  1. 1
    E-Commerce and Online Stores
  2. 2
    Educating Visitors About Your Products or Services 
  3. 3
    Directing Visitors to Your Storefront
  4. 4
    Encouraging Visitors to Contact You for More Information
  5. 5
    Sign Up for Offers or Promotional Deals
  6. 6
    Collect Email Addresses for Marketing Campaigns

Step 2.   Website Design + Build

Our team creates a website design to best fit your and your customers’ needs, selects a brand color and font -- usually based on your logo -- and designs a header and footer which provides visitors with your phone number, directions, and/or a link to your online store.

Your assigned copywriter writes the content for your website using digital marketing strategies such as Search Engine Optimization (SEO) and keyword density, moving your website higher in the search results for search engines when people search for your selected keywords. Your website content (also known as copy) is then loaded onto the website. If you have an e-commerce website, we'll begin loading products to your online store as well so you can see what the online shop will look like.

Step 3.   Review + Revise

Once the design and copy are loaded to the site, your website will be sent to you for review. We have a program which allows you to go through the site and mark which aspects of the website you’d like changed, whether it’s part of the design, specific images, or content.

Once your changes have been submitted to the program, your copywriter will work with the design team to make the changes and go over your website one more time.

Step 4.   Website Launch!

Once all changes have been made and our internal review of the website has been completed, we will contact you for your final approval. After we have received your final approval of the site, all of the images are finalized and optimized. The website is also checked to make sure that the design translates well when your site is viewed on a tablet or cell phone.

Your website becomes live and searchable on the Internet. You’ll receive a link to our training course which uses Thrive Apprentice to show you how to make any changes you need to after the fact, whether it’s updating content or replacing images.

Have a Question?

Contact our Expert Design Team Today

How Can SMART Website Design Help Your Business in Columbus, OH?

S

Social Media Integration

By linking your business’s social media accounts to your website, customers are driven to not only your website, but also encouraged to follow you on social media. This expands both your digital footprint and customer engagement. Search engines also use social media links as one of the factors in their search rankings.

M

Marketing Intelligence

Almost 90% of Internet users utilize search engines to find information on products, services, or businesses. SMART websites put a unique focus on Search Engine Optimization (SEO), which means your business’s website is precisely what search engines are looking for when they rank websites. If your website wasn’t designed using smarttelligence, you’re missing out on potential customers.

A

Artistically Designed

Pegasus Online begins the website development process by using your brand colors — the colors in your logo and possibly several complementary colors — to create a website design that is modern, branded specifically for your business and focuses on your specific customer base and what they look for in a website. Combining dynamic layouts with business branding results in a fun yet professional, informative website.

R

Rich Content and Video

By using strategically-created content, videos, and promotions, you’re able to create a rich experience for customers who visit your website which will increase your conversion rate and push people to your online store, physical location, or take other action(s) on your website.

T

Traffic and Conversions

Driving website traffic and converting potential customers who visit your website is what website design is all about. By utilizing SEO, customers will drive themselves to your website without you having to lift a finger. If you have an e-commerce website, customers can visit your website and shop on their own time without extra work from you. Combine that with paid traffic advertising targeting the specific markets and demographics you’re looking for, and you’ll be making money in your sleep.

Have a Question?

Contact our Expert Design Team Today

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