Gayle Crampton

If your products or services give people what they want, your satisfied customers are usually happy to say so. Their willingness to help you can be a powerful way to promote your business! Studies have shown that 77% of people who view a testimonial video about a product or service say it motivated them to make a purchase. Why Use Video Testimonials? Video testimonials have a great impact because they

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Gayle Crampton

55% of consumers find new brands via social media. How can you bring new customers to your website? Host a social media giveaway! They’re a highly effective way to increase brand awareness and generate more leads, and can bring you more than a 30% increase in new customers. (Who can resist free stuff?) The best thing about these giveaways is that they can be run across a number of social

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Gayle Crampton

Ransomware has been a hot topic since 2017, with several organizations such as hospitals and schools having their data locked until they pay the extortion payments. According to IBM Security’s X-Force research team, the ransomware epidemic has swept the globe, with over 4,000 cyber-attacks occurring daily. Ransomware is quickly rising with cybercriminals. According to security firm trend Micro, ransomware attacks increased by 752 % in 2016 and will skyrocket in

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pegasus

If we go to the Internet seeking a product, as most of us do these days, we’re likely to find way too many choices. How do you get potential customers to pick your product or service out of a river – sometimes an ocean – of options? One way people choose is by reading reviews, which is why it’s important to keep an eye on yours and respond promptly to

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pegasus

Reviews are important! They bring in new customers, and most studies reveal that 78% of people trust online reviews as much as a recommendation from a friend or family member. Given this, you want to be sure that your reviews stay up and are read as much as possible. Some businesses have had problems with Google deleting their reviews. If you’re having this problem, here are a few steps you

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