These days, most people seeking to make a purchase, be it food or air conditioning repair, look online for help. According to Forbes, around 86% of those people use Google, worldwide. Establishing your free Google Business Profile is a way to ensure that new customers can find you!
If your business has direct contact with customers – li you’re a retail outlet, restaurant, or a service provider such as an electrician or plumber, you should be using Google Business Profiles. It’s a great, free way to increase your customers, raise your community’s level of knowledge about you, and effectively interact with all your customers. Right now, 56% of local retailers haven’t claimed their Google Business Profile listing. That costs them potential sales! Don’t leave your potential customers uninformed – learn how to create your Google Business Profile.
Is It For You?
“Google Business Profiles” is the new name for “Google My Business,” which will be phased out sometime in 2022. You can use Google Business Profiles to maximize your local visibility on Google, increase leads, and bring more traffic to your physical storefront. If you provide services in other locations, consider setting up multiple listings. Google also offers bulk location management for organizations with 10 locations and more.
Reviews And Other Features
Since 93% of new customers look for reviews before they buy, you need to establish a way for your customers to read and leave reviews. Google Business Profiles allows you to both collect and respond to customer reviews. 60% of Google users also use the incredibly simple “click-to-call” button on the Google Business listing to contact businesses.
Google Business Profiles can also help you see how customers are searching for your business, and where they’re from. You can see how many people are calling your business directly from the phone number in local search results, both in Search and on Maps. Other tools enable you to create smart campaigns, track their performance, and more.
How To Begin
Getting started is easy! Just go to https://www.google.com/business/ and follow the steps. (You’ll have to create a free Google account, if you don’t already have one.) Make your profile as detailed as possible. Profiles with lots of information help your potential customers view you as a reputable business. That makes them more likely to purchase from you! A complete profile attracts more customers and creates a positive perception of your business. Be sure to include all your appropriate categories, as well as your business hours. Your Google Business Profile is managed from the Knowledge Panel. To make changes, click the Edit panel and select “Edit Profile.” There are also options to edit the About, Contact, Location, and Hours sections. The “Manage Business Profile” option allows you to handle updates, receive reviews, and send custom emails.
Keeping Your Profile up To Date
Once you create your profile, be sure to keep it updated, so more people will find you when they perform a search. We know that you’re working hard just running your business, so if you need help with creating your Google Business Profile, updating it, or making use of the many tools it provides, contact Pegasus Online! We can help you keep your online presence alive, well, and producing new customers.
