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Posts Tagged: geotargeting

Geofencing 101 and How It Will Help Your Business

Current studies show that geofencing, a particular local optimized approach to capturing clients, has double the conversion rate of traditional mobile advertising. Geofencing is a relatively new term which refers to the use of cellphones and other wireless technology that collect location data as a marketing tool. It is particularly useful for mobile marketing optimization… read more

The Importance of Google Maps and Geotargeting

Search engine marketing professionals have long recognized the power of using Google Maps to advertise their business. In fact, Maps is only one of many factors Google uses when calculating its search engine ranking algorithms. By using Google Maps as a marketing tool, you will be well on your way to optimizing your website for… read more

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