55% of consumers find new brands via social media. How can you bring new customers to your website? Host a social media giveaway! They’re a highly effective way to increase brand awareness and generate more leads, and can bring you more than a 30% increase in new customers. (Who can resist free stuff?) The best thing about these giveaways is that they can be run across a number of social media platforms, which means you can reach all types of audiences.
How Do You Set Up A Giveaway?
- Liking and commenting on a post.
- Creating a post and tagging your business
It’s easy to create a social media giveaway. Just provide simple gifts to your customers – or potential customers – in exchange for actions that help promote your website or your products. These actions can be as simple as:
- Tagging a friend
- Following your account
- Liking or commenting on a particular post
- Creating a post with a hashtag you’ve created for the giveaway
You can also offer bonus entries for people who tag three or more friends. A snack bar brand recently did this and garnered over 450 comments and 1,000 new followers!
What Can You Give Away?
Giveaways can be easy. A small product, a simple service, a discount, or a gift card will all attract potential customers. Even branded water bottles or stickers will work well. Just be sure to choose a giveaway you can manage – if it involves sending multiple items through the mail, price out shipping costs ahead of time. If you’re doing your own packaging and shipping, remember to calculate your time involved, too.
If you make your giveaway appealing and attractive to potential winners, you’ll have an edge over your competitors. Why? Because social media algorithms usually favor posts that generate more engagement!
Involve ALL Your Social Media
Remember, lots of people use social media every single day. It’s estimated that the number of social media users will reach 243 million by 2025. That’s a ton of potential customers!
Social media networks drive customer engagement, allowing them to interact with your business – they can ask questions, report issues, or simply start a conversation about one of your products or services. This has powerful effects — last year, 43% of consumers increased their social media usage to find a new product or brand.
Your website and social media accounts work together. Be sure to add links to your social media accounts on your website, and include a link to your website on all social media account profiles. Don’t forget to announce your giveaway everywhere!
A well-planned social media giveaway can help you create a loyal audience, fast. If you’d like help setting up a social media giveaway, we’ll be happy to help!
