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Geofencing 101 and How It Will Help Your Business

Current studies show that geofencing, a particular local optimized approach to capturing clients, has double the conversion rate of traditional mobile advertising. Geofencing is a relatively new term which refers to the use of cellphones and other wireless technology that collect location data as a marketing tool. It is particularly useful for mobile marketing optimization strategy and mobile advertising optimization, because it allows your audience to interact with you while still being able to access your website.

What is Geofencing?

Geofences use radio frequencies, GPS, and other wireless technology beacons to transmit information between your company and potential customers’ cell phones. For instance, if you have a coffee shop in a mall, you may show cell phone users a free coupon or discount offered at your coffee shop through geofencing. In this way the customer gets benefits without having to go to your actual store, but the benefits you’re giving them will drive them to your store. However, when using geofences to manage your site or to manage your e-commerce, you have to ensure that the information transmitted is secure and confidential.

Why Should I Use Geofencing?

Geofencing as a marketing strategy is an extremely valuable one because it allows you to maintain control over what your customers see and do, and what they can do while on your website. You can use geofences to keep track of which products or services are currently being offered by your company, as well as to measure the effectiveness of any promotions that your company has launched recently. If you have ever tried using geofencing on your website before, you should know that it is quite powerful and effective as a mobile marketing optimization strategy.

There are many advantages to using geofences on your mobile marketing optimization strategy. First off, it enables you to show customers where they can reach you or their company without having to travel to that location. When you show them the location of the nearest store, they will have the option to either stop at the closest shop, or go to your website directly to make their purchase or order.

You can also use geofences as a mobile marketing optimization strategy to increase your visibility for specific keywords related to your products and services. Geofence based keywords can be used to target specific segments of your audience, such as “Mobile Marketing Optimization Strategy,” “Mobile E-Commerce,” and “Mobile Advertising,” etc. If you can set up a geo-targeting campaign with specific words that are relevant to your particular niche, you will be able to reach out to that segment of the audience and provide them with relevant information.

Where Do I Start?

If you can successfully implement your geofencing as a mobile marketing optimization strategy, it can be a very efficient tool for your overall online presence and an excellent tool for increasing the performance of your mobile marketing campaign. The good news is that geofences are relatively inexpensive when compared to traditional advertising methods and can easily be integrated into your mobile marketing campaigns. If you’d like assistance setting up the most optimized geofences possible, fill out our contact form and we’ll help you get more customers!

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