Facebook advertising can be very effective in bringing targeted traffic to your site. Learning about how Facebook advertising works and the costs can help you get a better understanding of the marketing model, and thus how to drive social media users to your website.
Facebook gathers information about people and their interests based on their Likes and membership in different groups. This allows you to target any viewer based on demographics like gender or age as well as their specific interests. The quality of the ads and the ability to reach out to targeted consumers means that more businesses than ever are paying for Facebook ads.
Facebook advertisements also allow you to add articles to your ads which are related to your intended audience. This makes them useful to prospective buyers. By providing relevant content to your advertisements you can actually boost your conversion rate. Try to write relevant, useful advertisements that show your products or services in an attractive light.
There are two different ways Facebook charges you for ads: link clicks and impressions. If you choose to pay for link clicks, you only get charged when someone clicks on your ad, also called CPC or cost-per-click. If your ads don’t get a lot of clicks, you’re essentially getting thousands of impressions for free. This can be a safeguard against paying lots of money if your ads aren’t performing well. If your ads are performing well, however, you’ll end up paying for every single click. This is a good option if you have a low budget and aren’t running experiments with different audiences and ad variations.
The other option, paying based on impressions, is high-risk but high-reward. It’s based on CPM, or cost per mille, a flat rate you pay for 1,000 impressions on a website. Choosing to pay by impressions means it’s possible to waste money when your ads are performing poorly. You’re paying to show ads to people who aren’t clicking on them. However, if you have high-performing ads generating a lot of clicks, it’s a fantastic way to save a lot of money. You’re paying on a CPM basis rather than paying for hundreds of individual clicks. This is a good option if you have a big budget or if you’re running different kinds of ads with different audiences and are highly focused on ad optimization.
Once you’ve decided which payment type is right for you, there are numerous tools that you can use to monitor how your ads are doing and how many impressions they’ve generated. You may also track how your ads are doing against other advertisers. These tools can allow you to see which ads are performing well, in addition to enable you to determine which ads aren’t performing as well. You can even customize the ads to target people in your intended audience.
Facebook ads are a fantastic way to grow your business. They’re easy to set up, simple to manage, and you’re able to target specific people who are more likely to click on your ads. These effective, relatively cheap ads are a great way to drive customers to your site.