October 5

Why You Should Have a Blog On Your Business’s Website


A lot of business owners ask the question of how can a blog help their business gain more customers. Blogging on a regular basis is a simple, affordable way to better your company’s marketing campaigns, increase your website traffic, and attract more customers to your organization.

Businesses that have a blog on their website tend to enjoy 97% higher inbound direct traffic than non-blogging competitors. In addition to higher traffic, it is easier to attract leads and thus customers to your site. After a customer has signed up for something on the blog, the customer can then return to the site to find out what has changed since they were last there, or to find something new that they’re interested in.

How Can a Blog Make Money for My Business?

There are a lot of different reasons to start a blog but among the biggest benefits are that individuals will actually pay to read your posts! So long as you’re willing to devote a small quantity of money to host a website, then you can easily monetize the site and make money. You will be able to make money by enticing more visitors to your blog, raising the number of people who click on your affiliate links, and adding another layer of promotion to your blog and turning it into a miniature website.

What Should I Include in My Blog?

You can blog about virtually any subject that individuals may visit your site to learn about, however, you might also use blogging to promote your business. If you have a business and are in need of methods to publicize it, then blogging is among the best ways to do so. You can write posts about specials or deals you may be offering, new products you might have or even answer general questions you get asked a lot.

Who Can I Talk To If I Need Help?

If you’re looking to improve your business’s digital footprint, Pegasus Online offers website and digital ad packages, as well as blog posts you can purchase. We write them, and the leads come rolling in! Click on our How We Can Help You tab for more information.

Blogging is a wonderful way to market your business, increase your inbound links, create more direct traffic, and entice clients to your company. Starting a site now is the simplest, cheapest, and best way to improve your business’s advertising and get more leads.


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