Creating online content is arguably the most critical way to engage with new customers.
93% of consumers use online searches to find local businesses. A digital presence is incredibly important — if customers can’t find information about you easily, they’re much more likely to go to a competitor.
Writing online content for your business is an essential part of your overall online marketing strategy. There are several reasons why creating online content is vital for your business:
- Attracting potential customers: By creating high-quality online content, you can attract potential customers to your website and social media platforms. By providing valuable information related to your business, you can establish yourself as an expert in your field and gain the trust of your audience.
- Improving search engine visibility: Creating online content that includes relevant keywords can help improve your website’s search engine visibility. Your website will appear higher in search engine results when potential customers search for keywords related to your business.
- Building brand awareness: Consistently creating online content that aligns with your brand values and messaging can help build brand awareness. When potential customers see your brand’s name and message repeatedly, it can help establish your brand as a reputable and reliable source in your industry.
- Increasing engagement: By providing your audience with engaging online content, such as blog posts or social media updates, you can increase engagement with your brand. Customers who feel engaged with your brand are more likely to stay loyal and make repeat purchases.
Overall, creating online content for your business is an effective way to reach and engage with potential customers, improve your search engine visibility, and build your brand’s reputation.
Here are three tips for optimizing your digital footprint:
Claim (or update!) your Google Business listing. 60% of Google users use the “click-to-call” button on the Google Business listing to contact businesses. Ensure the link to your website and all other information are up-to-date to make it super easy for customers to reach you.
Blog, blog, blog! The more keywords on your website, the higher you’ll move in the search rankings.
Ask for reviews from past customers. 88% of consumers trust reviews as much as personal recommendations.
Need help writing content or optimizing your listing? We’re here for you. Call or Text Us at (775) 535-6554 to schedule your free consultation and we will make a plan to help you to become #1 on Google.
