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We all want more leads for our business.  We spend lots of money and time on our web sites with the goal of generating more leads.  But did you know that with a few simple changes to the graphics on your web site’s home page could increase your conversion rate?  In a recent article at HubSpot, they tell us that ” sometimes there are simple optimizations you can make that

Is your website making you money? Is it helping your business or just costing you more money with little return on investment? Does your web site clearly tell potential new customers who you are, what you do and why they should choose you? Are you regularly adding new and valuable content to your web site to engage potential new customers? In HubSpot’s article “7 Reasons Most Enterprise Websites Fall Short”

Did you know that nearly half of the 540 million active users on Google+ do not visit the social network?  Yet Google continues to push Google+ on businesses especially local businesses.  So should you ignore Google+ for your business?  We would suggest not to ignore it and use it for SEO purposes to help your search rankings withing Google.  Starbucks and the Economist are both good examples of large companies

Facebook has rapidly become a very powerful marketing tool for both small and large businesses.  Right now we are in the wild wild wet of Facebook growth.  Growing your business with Facebook can be very affordable with excellent ROI.  But to get that excellent return on your investment you must know these key Facebook stats and demographics.  According to Moz.com here are the latest Facebook and key demographic data:  

The more links you have back to your local business website – the more traffic you will get. Two reasons for this. First, the more links you have pointing to you, the higher you’ll rank in the search engines. That just tells search engines like Google that you’re important and relevant since so many other websites are saying you are. Second, the more chances you have for people to find